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Stand out from the crowd

I can help you get started.

About...

I am a marketing and communications executive in the business of connecting cultures. 

 Whether it be the Hispanic culture with the American culture, or the cultures of marketing and sales, donors and non-profits, strategies and tactics, companies and vendors, or messages and media, I deliver the right message, for the right need, at the right time, in English and in Spanish. 

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Supported by research, data and an extensive career, I make it possible for organizations to improve, maintain and grow their branding with effective marketing and communications strategies and tactics.

Custom Built Solutions 

Market Research

It all starts with understanding the customer...

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  • Research objectives

  • Methodology definition

  • Target segments

  • Research candidates/sources 

  • Demographic samples

  • Topic definition

  • Information collection 

  • Information analysis & presentation

  • Logistics/time frame 

  • Vendor Management 

Strategic Planning

Creativity that leads the way 

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  • Executive Summary

  • Market/Industry Description

  • Growth Potential

  • Competitors 

  • Target Market Definition

  • Product & Service Definition

  • Business Model Definition

  • Distribution/Sales Plan 

  • Marketing Plan Strategies

  • Action Plan Tactics 

  • Expected Revenues/ROI ​

Branding

In-depth analysis to create consistent customer connections 

  • Values Definition

  • Credibility

  • Messaging

  • Consistency

  • UNIQUENESS

  • Support

  • Loyalty

Advertising

Making an idea profitable

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  • Market, competitor and consumer research

  • Advertising strategy development

  • Creative brief development

  • Logo Design and application guidelines for collateral, advertising and business communication

  • Communication Platform Development 

  • Design, copy write and creative process 

  • Media negotiation: print, radio, TV, Internet

  • Agency and Budget Management 

  • ROI Measurement

Web & Social

The power of NOW:

The world at your fingertips

  • Communications Strategy

  • Concept & Content Development 

  • Design

  • Photography

  • CMS Site Implementation

  • Blog

  • Social Media 

  • E-mail Marketing 

  • Analytics

  • Objectives

  • Branding

  • Audiences

  • Platform Selection

  • Content Planning/Strategy

  • Content Development 
    Calendar Communication

  • Resources 

  • Listening & Engaging

  • Promoting & Networking

  • Action Plan/Tactics 

  • Measurement ​

Communications

The art of sharing ideas

  • Communications Strategy

  • Concept & Content Development 

  • Design

  • Photography

  • Print Vendor
    Management 

  • Electronic distribution

PR

Building relationships that Work

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  • Internal message development

  • PR strategy development 

  • PR Housekeeping: press kit update, press

  • Release writing, photo shoot coordination, product reviews, press pitching, article collaboration, editorial calendar management, media advisory, press conference and press tour coordination 

  • Testimonial campaign development 

  • Media relations/interviews

  • PR training

  • Agency and budget management 

  • Speaking engagement and presentation/handout design

Business Partner Management 

Extending your business 

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  • Values

  • Credibility

  • Messaging

  • UNIQUENESS

  • Support

  • Loyalty

Project Management 

Delivering like clockwork

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  • Objective Definition and Strategy 

  • Task Definition and Responsibilities 

  • Time Frame 

  • Budget & Resource management 

  • Team Communications 

  • Plan B strategy 

  • Revenue Expectations 

  • Project Follow- up and Updates 

See Examples

Photography

Because an image says more than a thousand words... 

Images that strengthen a communication's campaign 

Examplesby industry

Deeply understanding an audience's needs, creating highly relevant content, choosing the right platforms, using targeted communications, and consistently analyzing data to refine your strategy gof maximum communications impact

Efficiently reaching your audience 

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